Trulia Local Ads Next: Widgets »
Local Ads allow real estate professionals and others to advertiser and promote their brand and their listings in front of millions of highly engaged home buyers and sellers. This turned out to be one of the most successful monetizing initiatives within the company.
Details: I led the design of this product from it's inception. We've done a lot of research ranging from user phone interviews, user groups, user testing sessions, A/B tests and added a variety of features.
Promo page for local ads
Local Ads set up page
Reporting page
Creation Flow
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