From CSAT scores (customer satisfaction) derived from ForeSee surveys and in house user testing sessions, we knew our users struggled to manage their listings.
After further investigation, we decided to improve usability of the following user scenarios: add new or edit existing listings, update new photos, schedule open houses and check latest traffic stats.
Details: Initial user feedback from ForeSee, followed by in house usability sessions to determine errors and gaps in existing site structure. 3 alternative concepts (sketches, wireframes and 2 interactive prototypes) were taken through another round of user testing.
Editl listings page
Listing traffic stats reporting page for all listings
Reporting page of a specific listing
Comparison of traffic stats between listings
Open house calendar
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